The gorgeous newlywed, 30, has posed with sisters Kourtney and Khloe dressed in sexy lingerie from their new Kardashian Kollection clothing line.
The racy snap, shot by photographer Annie Leibovitz, shows Kim flaunting her famous curves in lacy white and black underwear and black stockings.
But Kim is not the only sexy star to pose for undie-lievable lingerie shots.
Whether promoting their own ranges or labels they are happy to parade around in, hot celebs can't resist the urge to strip down to their smalls.
From Beyonce to Katy Perry, we say bra-vo to the stars that flaunt it - and have picked our top 10 celebrity underwear pics for your viewing pleasure.
1) Mel B
Flashing a figure girls half her age would kill for, 36-year-old Mel B looks a knockout in this promo shot for UItimo.
We're not sure about the dodgy styling though - the fuschia and black lingerie set look gorgeous against her skin but the 'fresh from the stage' strip club backdrop lends the saucy set a brassy edge few would copy.
Nice, simple hold-ups though.
Gorgeous Bey looks a bit of all white in this still from the video for her last single, Best Thing I Never Had.
The pregnant star played a bride reminiscing about a love rat ex - and critics fell over themselves to praise her phenomenal curves in this bridal lingerie.
The set is classic of the genre - stockings for sex appeal, white lace to nod to the big day and corsetry styling for a seamless finish under her gown.
3) Katy Perry
The retro designs and Katy's pneumatic figure put us in mind of Sofia Loren.
4) Pamela Anderson
Pammie in her underwear? Good call!
The execs at phone giant Nokia clearly have their heads screwed on as this daft but delicious promotional shot from September 2010 shows.
We can't say we're fans of the underwear itself though - all that shiny satin teamed with skyscraper heels just screams porn star chic and looks .
5) Dita von Teese
Nobody pulls off retro styling like Dita - and this flirty polkadot set for Wonderbra proved a sales winner.
Women flocked to snap up the 1940s-inspired collection, which boasted elaborate garters and suspender belts,and Dita ended up designing a second series of styles in September 2009.
6) Victoria Beckham
Very few people could lure Posh to take her clothes off for cash.
But these ultra-stylish shots for Armani from January 2009 prove the move was a classy one.
Following hubby David's lead, Victoria posed in a stunningly understated lace bra and briefs set for the Italian underwear giant.
Bellissima!
7) Abbey Clancy
We love this Bardot-style bouffant and Matalan babydoll combination on sexy Abbey.
A sheer delight for women who feel too self-conscious to let it all hang out, this flattering lingerie set also offers a great bust boost with its clever bow tie.
8) Zoe Saldana
A great boon to the woman without endless curves, this elegant shot for Calvin Klein shows sexy doesn't have to be sleazy.
The shot, from July 2010, shows Zoe in a range called Underwear Envy - a collection designed with varying levels of cup coverage to offer a more revealing silhouette. Oo-er.
9) Kelly Brook
She's got the sexiest body in the business and she's not afraid to show it.
Kelly Brook modelled this breezy, bright summer style for Ultimo back in March 2010.
Note the flattering hide-my-hips knicker frill and Ultimo's signature boost-'em bra.
Did you Eva see such a sweaty-looking superstar?
No wonder a clearly overheated Ms Mendes felt the need to strip down to her essentials.
Here she is modelling for Calvin Klein in June 2009. The underwear set is classic CK - understated and practical yet with a sexy edge.
Sporty women who want to sauce things up a bit, take note.
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